Group Discussion

     Today in class our teacher gave us the opportunity to meet with other classmates through Microsoft Teams and discuss what we had done so far concerning our final project for Cambridge. I was put into a breakout room with 4 other people, and we began talking about our genre and plot for our story.

    One person was doing a psychological film mixed with horror elements. They wanted it to be about a man who could not hear for some reason suddenly hear a loud bang, and music would play throughout the opening to create suspense. I had completely forgotten about the musical aspect of my film, and hearing their idea on how they want to incorporate it reminded me that I have to think about that. I want the beginning to be silent so that the audience can focus on what is being said by the two characters, and then when the killer is introduced there will be a quiet melody of violins, which slowly ramps up as he walks towards the characters. Once everyone breaks into a run, the violins will be blaring across the opening to raise the tension among the viewers.

    Another person decided on an adventure piece that would have a voiceover in the beginning, something I had not thought about implementing. I really liked the idea of using a voiceover, as it could definitely introduce the audience with the basic premise of the story or what the character is like. However, I will not use it because I do not think it would mix well with my genre or what I have in mind.

    Continuing, someone else had decided to do a drama revolving around a kid's life in school. They wanted to film multiple shots in the dark to get symbolistic concepts integrated in the piece, which I thought was interesting. They had LED lights and other tools to help them, which was also smart. However, I plan on filming in during the day, so I do not think lighting in my piece will be an issue. They also wanted to have some sort of color scheme in the piece to create a sense of formalism, using Lady Bird (2017) as an example. I am going for a sense of realism, so this did not help me in terms of adding something new to my film.

    Finally, the last person was doing a romantic comedy surrounding two kids and their lives. They really enjoy watching this type of film, so they were confident they would make it work. Personally, I find having to create a comedy difficult because you have to be really fun so that the audience will laugh, and I do not want to risk that for Cambridge. One thing I liked what she said was that she planned on filming some scenes at the park. The specific park mentioned would be a really good spot to film my scenes, so I wrote that down in case I decided to film there.

    One issue we all seemed to agree on was the editing aspect of our film. Almost all of us were not confident in our editing skills because either grades were low when we did edit, or the projects that were graded higher had someone else in our group edit the project.

Storyboarding

     I feel a little worried with the progress I have done on this project. I feel like I should have already done the the storyboards, but here I am only just getting around to it. Sure, it may feel like I still have plenty of time to work on it, but so many tests are coming around the corner that I am dreading the next month and a half. While I am not too worried on filming the actual opening, what scares me the most will be the editing process. My editing needs to be top tier to effectively scare the audience, but knowing that my skills could definitely use improvements, I am afraid that I'll fail to deliver. Hopefully I can pull it off, because my Cambridge grade depends on it. For now, enjoy my storyboards for the film, which should make things easier when I finally decide to record.

    The film would open up with an establishing shot of characters J and N (Jock and Nerd) walking through a heavily forested area. J is clearly annoyed/mad at N, saying that it is his fault that they got lost trying to find the way to their friend's party, he can't believe how N got invited in the first place, etc. In the next scene, J has had enough of N being so quiet and pushes him onto the floor for a reaction. An over the shoulder shot from J shows N slowly pick himself up and fix his glasses, before noticing something out of the frame, prompting J to turn around as well.

    In this section, the two subjects are not in view, but they make some sort of gasping sound to let the audience know that they spotted something weird off in the distance. Hiding behind bushes and trees, they see a masked person with their hands behind their back, as well as tilting their head about 60 degrees. The Nerd begins panicking, explaining about a rumor they had heard a while back about a killer who wanders the forest looking for victims. People called him "The Rubberneck" because of how he moves his head in a funny manner while watching his victims. The Jock, not buying it, laughs it off and mocks the killer. Only when a utility knife is pulled out from behind the killer do they realize how much trouble they could be in, so they start running.

    In this section, the two characters decide it's every man for himself, running in opposite directions hoping the killer chases after the other. Parallel editing will show the perspectives and surroundings of each person, but at the same time let the audience know that both are occurring simultaneously. While The Jock is running and jumping over bushes, rocks, etc. like an athlete, The Nerd is simply running straight with his hands over his head.

    And that's all I had drawn for today's post. I plan on probably finishing it up over the weekend so I can have it ready for filming. What I had not drawn yet includes the POV scene of the killer chasing either The Nerd or The Jock; it is not meant to show who he is chasing, as this will create suspense within the audience because they do not know who will get jump scared and die. Another scene left to draw would be when both characters hear a rustle from some nearby bushes and as they are bracing to be attacked one of them is greeted to a lizard or some sort of animal, while the other is killed by the Rubberneck.

 

Target Audience & Representation in Horror

     Before I can elaborate further on my film opening, I went ahead and did some more research on the horror genre so I could understand more about this type of film. I had a general idea about who horrors were directed at, but to be honest, I  had no clue about anything related to representation in the horror film industry.

Target Audience

    Horror films are aimed at an audience between the ages of 15 to 30. Going lower than that would go into the range of kids who are still to young to enjoy this type of film because they are too busy crying or covering their eyes due to the violence and villain, making them terrified. On the other hand, going towards an audience that is not young adults would lead into territory where they were not desensitized to blood and violence when they were little because they did not grow up with technology. As a result, they would view the gory special effects as too much and would not be able to handle it. As people get older, they tend to gravitate more towards drama or romantic films, topics that many young kids and teens typically view as boring. This is why the range of 15 to 30 is a good target audience for a horror; teens and young adults within this group are into thrills, as it is excites a younger audience more than it would an older one.

    Furthermore, people in this target audience like to get that rush of adrenaline while watching a movie. The extra blood pumping into their veins and faster heart rate is something young people love to experience when watching a quick chase sequence. Meanwhile, the same cannot be said for older people, as an adrenaline rush is likely to put stress on their heart and have other health implications. 

Representation

    Representation in horror movies has often been subject to criticism by everyone. Women in the film are usually shown as being the damsel in the distress who needs the help of a strong, male character (The Nice Guy). Also, many women who are attacked in a horror movie have often committed some sort of sinful act, as if being murdered is some sort of sick punishment for them. Horror movies would portray women as the victims unless they were shown to have masculine traits or characteristics, while men were the heroes or the killers. However, over the years, this has become less of a problem, as more horror movies are giving women the star role and are able to figure out how to beat the villain without help from their knight in shining armor.

    Something horror movies are heavily criticized for is racism and lack of representation of minorities. Many films have a pre-dominantly white cast and focus on developing only them, leaving the minorities to have little development throughout the film. They would only have a minor role to play, so nothing much is ever really expanded on them. For example, black male characters in a horror are mostly known for either being the best friend of the main character or for the presumed trope that they are likely to die first at the hands of the villain.

Creating the Characters That Will Star in my Opening

    Now that I have the basic idea of what my opening is going to be like, I need to create a background for the three characters that will appear in the film. One of them, of course, will be the villain who chases the two other characters throughout the forest. The two characters will be dressed so that the audience can distinguish them as being The Jock and The Nerd. While I still do not fully know where would be the perfect place to film, I am going to go on Google Maps to see if I can find any locations near me that would be an ideal environment for the story. 

Villain/Killer: The Rubberneck

    For the villain, I decided to give them that name because the term "rubberneck" is defined as staring at something or someone in a comical manner. So, there will be a famous rumor within the story of the film that talks about a masked person who awkwardly stares at their next victims from a distance. When The Jock and The Nerd see the masked figure tilt his head in a childish fashion, they will recognize the situation they are in and run, which will introduce the background of the movie to the audience. In terms of the costume, I went around my house looking for something that the killer could wear. I found a creepy skull mask that would definitely scare me if I was wandering in a forested area and saw someone staring at me with it. I also created this all-black getup that would make the villain practically invisible at night, which would make it obvious that I should film at night. Unfortunately, due to certain events, my parents have not been allowing me to be out when it starts to get dark for my high school years, so it will prove rather difficult to film under the desired conditions. As such, I will most likely film during the day, but as of now it is still undecided.

    The thing I like most about the Rubberneck would be his choice of weapon: a utility knife with two sharp edges instead of one and with small razor edges along the side. I did not want to go with the classic kitchen knife that slashers such as Michael Myers or Ghostface, but at the same time I wanted to stick to those roots. I thought the utility knife was a perfect fit, and the design was unique enough that the audience would definitely connect my slasher with that specific knife for years to come.

Ryan (The Jock)

    The Jock known in the film as Ryan will be a good-looking guy with a decent build. In the beginning of the opening where he is conversing with The Nerd, he will be talking in a condescending tone and make the audience sympathize with the other actor. His constant bickering with the other archetype is common since The Jock and The Nerd do not mix well at all. If the audience does not connect Ryan as being a jock, his choice to wear a jersey of his favorite team will support the idea that he is also into sports. Furthermore, he will be wearing dog tags, which is connected to the Marines, which also correlates to staying in shape and being active.

Gordon (The Nerd)

    Gordon, AKA The Nerd in my film, will be a small guy (compared to Ryan) wearing glasses. He and Ryan will be arguing with each other when the scene begins, and it will show Gordon as an outcast and introverted. He does not directly look at Ryan while talking, showing he is not confident in what he is saying. Furthermore, at the end of their argument, Gordon will be shoved on the floor and get dirt on himself, representing his weaker social status to someone such as The Jock. While I do not have an idea of what clothes he will wear, I found some sneakers that were old and were originally hand-me-downs. The Nerd typically either has no fashion sense or does not care about their image, so I thought it would go well with the archetype.

Outline for My Film Project

    For my film project, I decided on my film opening being outside in a heavily forested or simply far away from buildings, infrastructure, etc. Because I live in Florida, finding a place like this is fairly easy. I could either film close to my neighborhood or go to a nearby park, so I will drive around those areas until I find a spot that looks really good on camera.

    I want my film to be introduced with a fast paced running-through-the-forest sequence followed by a slow scene where the character is taken out by the villain. Also, I want there to be 2 characters that are trying to run away from the antagonist. Throughout the opening, the scenes will transition between the location of both characters running in opposite directions, with another transition showing the villain chase after someone. This will be done so that the audience has no clue who is actually being chased until towards the end of the opening. So, as the scenes continuously change, they become slower and more silent as the character is trying to be quiet in the hopes that the pursuer does not find them. At the end, both characters will hear a loud rustle from a bush or a snap from a twig on the floor. Both frantically turn at the area where the sound was heard, only for one of them to be relieved when a small animal such as a lizard scurries out from the place. The audience will quickly be hit with a jump scare when the character who was not greeted by the animal gets attacked the villain, while a scene change shows the other person finally escaping the forested area and runs out onto the streets. The video below is a good example of a chase I would like to replicate. The dutch angle makes the shots look more chaotic and suspenseful, adding to the horror feel the movie creates.

    

Dead Wood (2007)

    However, something that was pointed out to me by my teacher has made me realize that I need to think more about what to incorporate into the opening. Simply begin the film with the two characters would be cheesy; it has to have some sort of context so that the chase sequences mean something; otherwise, it would be pointless to the audience and they would have no idea what to think about. As a result, I was thinking I could start the film with the two characters arguing with each other for getting themselves lost in the forest while on their way to a party at a camp. As they argue they would be greeted by the villain, who they spot staring at them a good distance a way with a mask covering their face. They ask if there is a problem and the masked figure responds by silently walking towards them, picking up pace and revealing a knife or a gun. At this point, both characters figure it is every man for himself and they run away in different directions, commencing the chase sequence.

Technical Aspects in Horror

    The goal of horror films is to scare the audience, as stated previously many times in older posts. As such, they must keep certain technical aspects in mind during film production that would convey a tone of fear or suspense. Horror films rely on other aspects that are not just camerawork, although it is an important factor in creating a terrifying scene. Today, I decided to look into the different aspects involved when creating a horror, and I'm hoping I can effectively incorporate these techniques in my opening so that anyone watching will feel like they are watching an actual Hollywood movie.

Editing

    Editing is used to emphasize the horror of a certain scene in a film. For example, a film might use slow motion to create a paranormal theme. It also builds up fear for the audience, because the slow motion creates tension among them, as they are getting anxious for some sort of jump scare that may or may not happen. 

The Final Girls (2015)

    Fast paced scenes, like action movies, will create suspense and excitement from the fast shots filled with action. Because of how quick the scene is moving, it is difficult for the audience to predict what will happen next, building fear within them.

28 Days Later (2003)

    Montage editing occurs when multiple shots are combined and assembled to play them into a sort of sequence. This allows the audience to understand the deeper meanings in the scenes of movies, rather than seeing single shots. An example of this would be in Saw I, when the man realizes how everything was connected within the "game". As the shots transition faster and faster, the viewers feel tense, as they see how the man's brain is quickly processing the events he went through.

Saw I (2003)

    Minimal editing is, as the name states, when a scene has little to no editing done on it. This is so that the audience feels like what is occurring is realistic and could happen in the real world. They became more terrified because that means that what they are watching could be them in the future if they happen to be in those same circumstances.

The Descent (2005)

Sound (Diegetic and Non-diegetic)

    Horror films use sounds that the viewers would be able to hear if they were in the scene, such as a doorbell ringing (diegetic), which makes the piece more realistic when we hear it. Sounds that can not be heard if you were there would include the background music playing over a scene (non-diegetic). This type makes can makes us feel tense or create adrenaline if the music is high pitched or fast respectively.

    A scene where the villain pops out at an extremely unexpected moment is often accompanied with a loud noise that grabs the audiences' attention. This makes the scene more scary overall because the people watching will jump in surprise from the scene.

    Sometimes scenes do not need sound to make it scarier. Sometimes, a scene is completely silent so that suspense is built, as silence is usually a good indicator that a jump scare will happen shortly. Other times, a simple sound such as a knock on the door will be heard, also making the audience feel startled.

A Quiet Place (2018)

Mise-en-scene

    The color in horror films are also vital in instilling a sense of fear and anxiety within the audience. Everything that gives the scene its color, from the lighting to the props and costumes the actors wear is called mise-en-scene.

    Lighting in horrors are commonly dimmed to create a feeling of the unknown and make the audience fearful of what is to come. Some parts will be completely pitch black, leaving the audience to interpret what is lurking in the darkness. Strobe lighting can also be implemented so that people can not fully see what is happening and brightness towards the end of the film can represent that the finale is coming to a close.

    Props in a horror film can be weapons such as a knife or creepy dolls given to little children that make the audience feel uneasy or off. In a movie revolving someone trying to escape from a certain place, props in that movie would probably have cages, which would give off a fear of claustrophobia in some people. In a film where the setting is primarily located in a hospital would have hospital beds, needles, bags of bloods, etc. to give that hospital vibe and provide a sense of realism.

    Costumes in a horror typically consist of the same getup. The villain almost always wears a creepy-looking mask to cover their faces and hide their true identity. The mask is also a dead giveaway to the viewers of who the antagonist is in the story. Other factors such as when a character has ripped, dirty, or just minimal clothing would be made to suggest that they are vulnerable and an easy target for the villain.

Michael Myers in Halloween (2018)

Characters in a Horror Film

    Horror films typically have a large cast of characters who got tormented by the evil villain throughout the film. They are picked apart one by one until the main character is the only one that remains for the "final confrontation". These groups of characters are often made up of different types of people. You have The Jock, The Cheerleader, The Nerd, The Stoner, The Token Minority, The Nice Guy, and then finally, The Last Survivor.

The Jock

    The Jock archetype obviously is known in the film's world as the popular guy who participates in sports, has a beautiful girlfriend, is handsome, etc. They are also narcissistic towards the other characters, feels like they are the alpha male of the group, and not the smartest by a long shot. Most horror movies have The Jock die to the villain by trying to defeat it. To the women in the film, he is desired; to the men, he is envied. To the audience, we root for the antagonist when The Jock is confronted by it.

Cabin in the Woods (2011)

The Cheerleader

    Basically The Jock as a female, The Cheerleader is pretty, popular, rude, and not smart. Her physical features is what allows the other characters to tolerate her attitude towards them. Like The Jock, the viewers often feel hate for The Cheerleader, and the villain can often finish her off with ease. In tense situations where the characters are in danger, this person is the most hysterical, screaming at the other people. They become terrified in their situation, as well as annoying to the people watching.

Friday the 13th (2009)

The Nerd/Stoner

    If a horror movie has The Nerd as part of the group, you will most likely not see The Stoner, and vice versa. Both of the characters who fit in this archetype are complete outcasts from the group, mostly being a part of it due to them having a close relationship to the main character. Furthermore, they tend to be made fun of or mocked by The Jock or The Cheerleader, making it easy for the audience to relate to them. They also do not have to be smart, even if a title such as The Nerd would sound like they are. Unlike the two archetypes mentioned above, The Nerd/Stoner is not the best in terms of looks and have little athleticism, but they give the viewers some sort of comic relief. This is what makes them unique from the rest; whether they are intentional or not, this archetype makes the audience laugh in a genre that focuses on trying to make us frightened.

 

It (2017)

The Token Minority

    A group in horror movies almost always have that one friend from another race to bring some diversity into the film. Unfortunately, these characters tend to be an afterthought for horror movie writers, as they are never really as developed as the other characters. The people watching the film do not really care for these characters, as they are probably going to be the first to perish anyways. Sometimes, this archetype can blend in with The Nerd/Stoner. However, if a character in this archetype understands they are a minority and that a serial killer would likely target them first, then that would result in them having a greater chance of not being the first to die.

Texas Chainsaw (2013)

The Nice Guy

    Typically played by the main male character, The Nice Guy archetype can either be the brother, friend, or even love interest of the main girl character. Because of his kindness towards everyone, he is often friends with The Jock and liked by the people around him. He is the voice of reason in the group when situations turn south, making the audience see him as likeable and relatable. Sometimes, he makes it to the final conflict with the other main girl character, or he can be one of the last to die, giving the audience a tragic ending to the story. The Nice Guy can also be The Last Survivor.

It Follows (2014)

The Last Survivor

    The Last Survivor, if you have not realized already, is the character that makes it the end of the movie. Occasionally The Nice Guy, this character could also be the main girl character. Pretty on the outside, she is also intelligent, kind, and liked by everyone in the group. Compared to everyone else, she is more innocent and pure, with her mind not clouded by anything such as drugs, which is why she makes it to the finale. She blends into the group at the beginning of the movie, but by the end she finds strength within herself that she never knew she had. Seeing everyone in the group be picked off one by one made her understand that she would be next if nothing is done. She makes the villain suffer the consequences of their actions or dies trying.

Happy Death Day (2017)

 

Camera Angles in Horror Films

    Camera angles are extremely vital in horror films. The different camera tricks that are used within a piece such as horror tricks the bodies of people to pump adrenaline into their system and make them afraid. Trying to produce reactions out of the audience when not correctly using the techniques about to be mentioned will more often than not result in the viewer being left disappointed at the scare attempt.

Establish Shot

    As everyone already knows, the establishing shot introduces the setting of the movie and the relationship it has between the main subjects. In horror films, there is usually some sort of prominent building or thing that is focused on in the shot. This would imply that whatever is being emphasized is either the source of the evil presence or is somehow cursed.

 

Establishing shot of Halloween (2018) implies that the man is evil

Close-Up Shot

    In close-up shots, the shot is framed tightly on a specific subject, usually the face of a character in the story. When a character's face is focused on a close-up shot, the main purpose is to emphasize the reaction that they make. In horror movies, the close-up is either made to show the scared reaction from the main subject, with the purpose being to make the fear transition to the people watching. It can also be used to show the close-up of the monster or antagonist in the film to scare the audience.

Psycho (1960), showing the reaction of the subject as she is about to be stabbed

Point of View Shot

    In the point of view shot, the scene is put into the perspective of the character so that the audience can experience whatever the subject is going through. In horror movies, the POV shot is often done when a character goes into a dark room or is alone in a forest at night, unable to properly see anything.  Because of this, the audience is put into a position where they can be scared at any moment, because they are looking around the area to see if something will suddenly appear out of nowhere and scare them.

In Cloverfield (2008), multiple POV shots are effectively used here to portray the brutal attack

Pan Shots

    Panning, or pan shots, is when the camera is moved horizontally from a set point to create a panorama. The intended effect is to make the audience feel like they are standing in one spot and looking from side to side. In horror, the pan shot allows the viewer to see the antagonist chase the victim or show someone being followed. Sometimes, the pan shot and close up are used together to reduce what the audience sees, and then when the camera pans to the left, they are surprised by the evil entity. 

It Follows (2014) uses the panning shot in the opening scene to create a tone of suspense and fear

    Based on this research, I want to incorporate at least 3 of the 4 shots mentioned above in order to scare my audience in the opening.

Researching Horror - An Introduction

     Having already decided the genre in my previous post, I was thinking up of different plots for my horror movie. Many horror movies have the main conflict of the story revolve around supernatural forces, urban legends, characters brought up from an evil origin, or simply monsters. Due to the low budget this film is going to have, as well as the resources I have at my disposable, making a film with my antagonist being some sort of supernatural being or monster is out of the picture. I need to build a story around a character who had a bad childhood which resulted in them turning into someone malicious or simply have them be born evil, like the infamous Michael Myers.

    Generally, horror films use multiple methods within the piece to induce fear and suspense among the audience. In the openings of many horror films, at least one method is used to immerse the audience into the story and get them immediately hooked on the story. Usually, this is done by quickly introducing the antagonist in a fast-paced chase mixed in with some slow-paced sequences with a random person who more often than not, falls victim to the villain. Other times, the villain is introduced by only having a slow-paced shots, where the main subject (soon-to-be-victim) is slowly wandering around their environment, fearfully looking around the area, creating anticipation and anxiety within the audience that something is going to happen shortly. An example of this would be the opening to The Ring. The story starts off with the victim getting creepy messages and hints that she will die, which creates tension among the viewers. As the subject begins experiencing odd events at her house, they slowly walk around the house trying to return understand what is happening, before the girl from the tape walks out of the television and presumably kills the subject.

OVERVIEW

    All horror movies tend to follow a specific plot, and in this case, I want to have one that falls under a low budget and is easy to produce. Some of the basic plots in this genre are when the main character (MC) moves into a new house and experiences supernatural events, the MC moves into a rural area and everyone living their turns the MC's life into an abyss of fear, an aggressive creature or alien of some kind begins terrorizing the area that MC lives in, or an ancient person or thing (such as a mummy, vampire, etc.) comes back from being dead and starts committing terrible acts. Many of these basic stories all follow the same formula where characters surrounding the MC are picked off one by one until only the MC remains by the end of the story. Furthermore, in many stories where the MC manages to beat the villain in the "finale", there is a little twist in the story where it is revealed that they are not defeated yet, and the MC, along with any remaining people, must do one final battle against the antagonist. Also, because the story is a horror, there are many films in this genre where the MC fails at the end of the story or it simply ends in an open-ended way. In other words, the audience has to decide for themselves whether the villain is able to return sometime or if they were beaten for good.

    To create a story such as the ones explained above and increase the heart rates of the people watching, different techniques are used to manipulate the audience into giving some sort of reaction out of them. One such method that is used in many movies that I need to be sure to incorporate into my own piece is called negative space. In this technique, the frames of certain scenes remain still for a prolonged period of time, causing the audience to focus their attention on anything they see, such as a wall or an area completely submerged in darkness. This type of method where peoples' attention are focused on specific details of the setting makes them believe that something will come out of the area and scare them, which is what I need to emulate in my own piece. A great example of this technique being used would be in the original Blair Witch Project. Although we never see the witch in the film, the audience was glued to their seats in suspense as the main characters are terrorized by it throughout the piece. In the clip below, the main characters are wondering how a bunch of piled rocks arrived to their location, and the camera panning to random tree branches and bushes in the forest, which forced the audience to scan the area as well because in the back of their mind, there was a chance that the witch would suddenly appear in front of them.

    Another technique used often would be the jump scare. This method is has been done in all the classic horror movies. A quick and abrupt change in the scene occurs, with a loud or creepy sound commonly accompanying it. They also appear when the scene in the film is completely silent and the audience has little to no expectation that anything scary could possibly happen, until it is too late. While many believe this style of horror to be lazy method of scaring the people watching, there have been films that effectively use it. An example would be James Wan's The Conjuring. In the clip below, James Wan creates a scene filled with silence and makes the audience know that something frightening will occur, yet executes the jump scare so successfully that people are still left surprised and shocked when it does appear.

    If I am going to make a horror film opening, I need to utilize at least one of the above techniques to grab the viewer's attention, or else it would not be much of a scary movie.

AICE Media Final Project Genre Discussion

 After much debate between myself on what genre my project should be, I finally settled on producing an opening for a horror film. A horror is supposed to strike fear and suspense into the audience, and I feel like I have the necessary tools at my disposable to make my audience get that feeling. However, I should also focus on creating something enjoyable and original so that it sticks out from all the other horror film openings. I either need to make an opening that follows the usual ingredients for a horror film opening but be the best at it, or create something completely new within the category that would earn me a good score on the final exam. 

One of the main reasons why I decided to choose horror for my genre was because of the current global situation and location. With COVID-19 plaguing the 2020-2021 school year, it has been and will be extremely difficult gathering people to help me in my projects. So, putting that into consideration, I figured a horror film would work best because not many people are required to make one; usually, a horror film opens up with someone being chased by another person or thing to introduce the audience to the main conflict. For my opening, I am planning on simply having someone be chased through a dark environment by a masked figure holding a knife or handgun. This means that I only need to have around 2 people help me film my opening, which is definitely workable. Furthermore, I want the location to consist mostly of trees and grass so that the audience feels like they are in the middle of nowhere in a forest. This is perfect because I live in an area where there is quite a bit of nature everywhere, and if I can not film in my neighborhood for whatever reason, I have already thought up of other places I can shoot my opening.

The only issue that I see becoming a problem later on if not addressed soon is the lighting. I want to film at night because the pitch-black setting would give viewers a sense of fear and suspense. Not being able to see anything would use the common motif of something lurking in the dark, which is what I want to evoke from my audience. However, I have to have some sort of lighting while filming so that the audience can still see the what is happening in the film or else they will just seeing nothing, which I can only assume is not entertaining. As such, I need to conduct research on easy methods that people in the horror industry use to produce good lighting within a film piece, and hopefully replicate it successfully in my own.

The Beginning of the Final Project

     I honestly can not believe I am already at the final chapter of my time in AICE Media Studies AS. All the projects leading up to this moment have been preparing me for this moment. We have to make a 2 minute film opening, and the idea of doing it scares me to no end. However, this is worth an absurd amount of my Cambridge final grade, so I will do my best at achieving the desired grade. 

    The thing that worries me the most is the fact that I will be working on this project alone. Prior to this, all my previous projects were done with at least one other person, and they did their part in getting a good grade. So, the fact that I am working by myself means I am going to do a lot more work than usual and have to work on the parts that are my weakest, such as editing.

    The good thing about having to do these blog post is that it means I can not procrastinate and do everything at the last minute. Like most normal people, I have usually done big assignments on the last week or day, not getting any sleep in that time. With this blog, my health will not be as bad as it usually is during the stressful times of April/May when Cambridge has all their tests and the SAT is around the corner. It is the little things that can be appreciated.

    Right now, I am focusing on what the theme/genre of my project should be, as well as the plot of the story. Personally, I would love to go for a comedy, but I do not think I would do a good job of making an opening for one, so I want to go for something simpler. While I am still deciding, I am most likely going to choose horror, as I believe it will not be as hard as other genres and due to the fact that horror is one of my favorite types of movies.

    One thing I will definitely do for this project is making a plan detailing what to research, common tropes in opening horror scenes, etc., which will vastly help in making the final product. Furthermore, I should look into sample student's projects so I know what Cambridge expects in the film. Hopefully by my next post I will have my genre decided so I can begin the research aspect of the project.

Music Marketing Blog Post #2

    Before we could actually begin production, post-production, etc., we needed to discuss what song to do to represent our artist. After listening to the different songs and discussing for some time, we decided to do "Me and Your Mama". We listened to the song multiple times, then regrouped within our Team's breakout room and develop a plot for our music video, which ultimately wound up being about a heartbroken man furious after seeing his ex-girlfriend with another man. The beat switch at around two minutes made us brainstorm ideas on how we could use the different vibe and incorporate into our video to create something that would flow right with the sudden change in tone and emotion. 

    For research, we were given two charts that had four columns each, and we had to find different artists within the same music genre to do research on to serve as case studies. With eight total columns and four members, each member did two columns. Then, we created a layout sheet that helped us plan the different camera shots, angles, edits, and other elements for the video. We would each suggest certain techniques that would best fit into a specific part of our story. For example, one of us in the group thought about having a close-up shot of the single man's hand when he is crushing a can to symbolize his rage at seeing his ex-girlfriend happy with someone else. We all decided it was a good idea and it turned out great in the final version of the video.

    

    With a plan for our video completed, we set up a date over the weekend where we would all meet up and produce the video. We went to our town center because it has a lot of different backgrounds that would help change the environment in our video. We found an area that was not too populated so we could take our masks off, as COVID-19 was making the video making process difficult. The area we were in had a lot of grass, a lake, and an overall peaceful scenery, so it worked out great for our video. As we were filming our shots, we would discuss where would best work to have specific scenes and then film after an agreement was made. If we did not like how it came out, we would either film elsewhere or shoot the scene again until we liked what we saw. During this time, we were also making the outline for our artist's campaign and outline, pulling information from our case studies and implementing it into our own ideas. For example, one of our case studies had their tours sponsored by environmental organizations, so we did the same to our artist, believing it to be a good way to get new fans who believe in good causes and show that our artist cares about issues in today's world.

    As someone edited the shots and scenes we made to create our music video, three other people created a Google Slides and began to work on the presentation. There were five bullets with requirements, so one person handled two bullets while the other three would each focus on one part. I was in charge of creating the marketing sample products and social media accounts for our artist, the campaign outline, and explaining the impact our video has on the audience in terms of marketing, distribution, etc. When each person finished their assigned section, we would look at the other sections the different group members had and would offer suggestions on what could be improved, edit in parts to enhance the slide, and fix any grammatical errors. Once the video was finally completed, we downloaded and embedded it into our presentation. With everything finished, we did a quick practice to make sure we finished around the allotted time for presentations, which went well. On the day of the presentation, the beginning was off to a rough start due to some computer issues on one of our group members, but after it was fixed, everything went smoothly and we all thought we had done a good job at securing a passing grade.
   

    All in all, I learned a great deal about the marketing world and how music is distributed while working on the project. Back then, I never really put much thought into how my favorite artists were able to get new fanbases from different parts of the world. I used to think that it simply creating a song, making the music video, then posting it on a platform such as YouTube and wait for the views to start coming. However, it is so much deeper than that. The whole music process involves thinking about what target audience your music is going for, the products that should be created that would appeal to said target audience, and distinct yet creative ways to make your music grab the attention of potential new fans and keep the ones you already have excited for another release. It is a complex process that involves a lot of thinking and months of preparation in order to pull it off effectively. For my Cambridge portfolio project, the planning outline of the presentation was immensely helpful in speeding up the presentation process of the project and allowed us to have a big idea of how it would be formatted/written when we had not even started it. Had our teacher not told us from the beginning to think about the outline and campaign aspect of our project, we likely would have been rushing to think of that information on the last day we had to work on the project. This taught me that my procrastination will have a strong negative impact on my portfolio project's grade if I choose to wait until the last minute.